Their purpose is simple: Ambassador want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. They're here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Enjoy yourself with Ambassador
Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End – style entertainment, excellent service and outstanding cuisine’ all for the best value.
But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment – all served with the warmest of welcomes at an affordable price.
Ambassador ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, their sustainability efforts are supporting the next era of cruising, both with their onboard improvements and charity partnerships.
Join Ambassador on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?
Their first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, our ambition at Ambassador is to create the optimum atmosphere onboard; one that brings out the best in each of us. The perfect ambience. Ambience will sail from London Tilbury.
With her sister, Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. Ambition will sail from 8 regional ports, including Bristol, Dundee and Liverpool.